Meta could face existential risk as California, Colorado, Kentucky, and New Jersey seek $1.4 trillion in combined penalties, alleging Meta intentionally made its apps addictive to young users and misled about safety. The amount, reported by Reuters, is near Meta's ~$1.5 trillion market cap. A March verdict found social media addictive, opening new liabilities. Meta disputes claims, citing lack of evidence and unestablished psychiatric condition. Other platforms face similar suits. Outcomes uncertain; likely stricter regulations and enhanced youth protections.
Meta宣布升级面向广告主的AI图像生成工具，采用其Superintelligence Labs研发的Muse Image模型。新工具支持基于现有广告进行风格重制、从视频资产生成静态图像，并借助代理式视觉推理与自我优化能力理解复杂创意简报。早期测试者反馈输出质量提升，包括更逼真的照片效果与产品完整性保留。同时，Meta AI可基于用户上传的空间照片，结合商品目录中的真实产品进行场景重绘，推动视觉发现与直接购物。目前超过800万广告主已使用至少一种生成式AI广告创意工具。
Facebook 正在测试在帖子中直接显示浏览量，目前仅创作者可见。该功能可能成为 Meta 旗下应用的最新指标调整，旨在引导创作者关注更有效的互动数据。
Meta reportedly permitted advertisements for child sexual abuse material to run in India, with ads linking to Telegram channels selling such content for as little as 99 rupees. BBC World Service flagged the ads, but Meta initially said they did not violate guidelines before removing them. The lapse occurs amid Meta's push to replace human moderators with AI, raising questions about the reliability of automated systems.
Meta is pushing California lawmakers to amend AB 2, a bill that would impose fines up to $1 million per child for social media platforms failing protective standards. The move follows a March ruling that held Meta and YouTube liable for $6 million in damages. Meta's lobbying spending reached $26.3 million in 2025, reflecting its broader political strategy to mitigate regulatory risks.
Meta近期发布新指南，帮助营销人员充分利用其AI驱动的多媒体广告功能。该功能允许广告主上传多达10个图片和视频素材，由系统自动生成多个广告变体，以适配不同版位和受众。Meta表示，提供更多创意选项可提升投放优化机会，并指出其AI广告系统已使平均每条广告收入自2022年以来增长25%。
Meta has announced the return of Facebook Creator Studio, redesigned as an AI-powered companion to help creators build their presence more efficiently. The platform includes features like the AI Creator Assistant, personalized performance notes, and AI-generated comment reply drafts. The move follows the shutdown of the original Creator Studio in January 2023 and aligns with Meta's broader efforts to attract and retain creative talent.
Meta 推出线索广告内嵌预约预订功能，用户提交表单后可直接跳转至广告主的第三方预订流程，减少意向冷却。该功能无需编码，支持 Calendly 和 HighLevel，HubSpot 即将加入，目前仅适用于 Facebook 广告，全球可用预计 10 月。
Meta 近期发布了一系列 AI 驱动的广告功能更新，包括在 Ads Manager 中推出端到端创意解决方案，提供品牌感知的创意生成工具，并优化文本生成与翻译能力。同时，Meta 将 Creator Marketplace 与 Partnership Ads Hub 合并为统一的 Meta Creator Marketing Hub，并纳入 Facebook 创作者。Meta 还引用分析称，其 AI 广告平均每美元投入带来 4.13 美元回报，较 2022 年增长 25%。
Meta 近期宣布了一系列直播购物工具的更新，旨在提升直播中的购物转化。更新包括将直播广告引入 Instagram 并在 Facebook 全球推出，新增 Facebook 直播购物工具，支持虚拟卡支付，并扩大联盟营销合作伙伴。同时，Meta 将利用 AI 优化产品与广告的匹配，以提升促销效果。