Pinterest has released a new report on trending hobbies, based on search activity, highlighting nine key trend groups including DIY crafts, vintage fashion, and hands-on pastimes. The insights aim to guide brands in aligning promotions with emerging consumer interests, with notable search surges in areas like astrology, home café setups, and upcycled collectibles.
Pinterest and Zillow have partnered to let Zillow Elevate advertisers reach Pinners via Pinterest's Media Network Connect, leveraging 34 Zillow consumer segments for precise ad targeting.
Pinterest's Q2 2026 earnings show a 9 million quarter-over-quarter increase in monthly active users, reaching 640 million, and a revenue of $1.18 billion, up 18% year over year. The company credits AI-driven enhancements for improved ad performance, yet user growth in key markets like the US, Canada, and Europe remained flat or declined, suggesting potential market saturation.
Pinterest has released guidance for marketers preparing for the year-end shopping season, recommending early campaign launches to capture high-intent shoppers. The platform highlights that festive activity begins as early as September and provides five key tips, including foundational setup, AI-powered Performance+ campaigns, testing during back-to-school and Halloween, launching between September and November, and extending into the post-Christmas week. Pinterest also notes a 28% improvement in ROAS for SMB advertisers using Performance+ with ROAS bidding, and that 55% of weekly users continue buying between Christmas and New Year's Day.
随着营销人员着手规划2026年下半年及假日季促销，Pinterest凭借631万月活跃购物用户及持续优化的发现工具，成为品牌不可忽视的渠道。本文基于平台官方功能与最新动态，提出六条可落地的品牌建设路径：善用Pinterest Trends洞察季节与购物趋势、利用站内搜索筛选内容与识别潜在合作者、记录高互动内容特征、理性看待标签与关键词、依据调研制定Pin策略，以及通过Insights持续优化并聚焦销售转化。文章还提及Pinterest近期推出的AI驱动商业助手，可辅助品牌提升广告表现。
Pinterest has issued new guidance for brands on optimizing product catalogs, emphasizing feed maintenance, keyword-rich titles, complete product info, and robust conversion tracking to boost shopping ad performance.
Google has revamped Google Images with a dynamic, Pinterest-like gallery and added an AI-powered tool for generating images to use as search starting points. The update also introduces collections for saving ideas, rolling out to U.S. users on desktop over the coming weeks.
Pinterest is rolling out a new markets view within its ads platform, designed to help businesses expand Pin campaigns into foreign markets. The tool provides regional performance data, including local currency, impressions, and pin clicks, along with features like auto-translation and currency conversion. Advertisers can also download report data and adjust investment per region. The update is part of Pinterest's broader international selling overview, complementing multi-country campaigns and ad groups. The markets view listing will be available to all ad partners soon.
Pinterest is hosting its fourth annual Manifestival at Cannes this week, presenting key creative and engagement trends from the platform. The event includes interactive displays, a tattoo parlor, a patisserie, a visual search studio with Adobe, and a beauty activation with Sephora. This initiative underscores Pinterest's 'Less URL, More IRL' approach and aims to boost its cultural influence and ad business.
Pinterest 在戛纳国际创意节期间宣布一系列 AI 驱动更新，涵盖面向广告主的商业助手、动态创意选择工具、Model Context Protocol 基础设施，以及面向消费者的 Ask Pinterest 应用。这些功能旨在优化广告表现并探索下一代购物体验。