TikTok
TikTok 进一步扩大 Out of Phone 广告计划，新增六家欧洲数字户外媒体合作伙伴，覆盖英国、法国、比利时、西班牙和意大利的购物中心、超市、大学等场景，为广告主提供更多品牌内容线下曝光机会。
TikTok has launched a Substack-based newsletter called The Creator Cut, designed to share creator stories and practical tips for maximizing content impact, with a particular focus on using TikTok Live to engage audiences. The newsletter will feature insights directly from creators, emphasizing the real-time nature of live streaming and its potential for building connections. TikTok also highlighted that in 2025, over 250 million creators went live globally, with more than 150 million earning rewards. The move aligns with TikTok's broader push into livestreaming, which has proven successful in China via Douyin's live commerce, generating nearly $500 billion in GMV in 2024, compared to TikTok's reported $64 billion in 2025. Marketers may find value in subscribing to glean strategies for driving engagement and product promotion.
一项发表于《营养教育与行为杂志》的新研究发现，TikTok 上的食品相关视频可能显著影响青少年的饮食行为。研究基于美国中西部高中 25 名 15-16 岁学生的焦点小组反馈，指出食品广告和网红内容均能激发食欲，其中网红视频影响更大。
TikTok has rolled out a new legacy account setting, allowing users to choose between nominating a trusted person to manage their account or having it deleted after they pass away. The feature, spotted by app researchers, includes granular controls for legacy contacts and addresses growing concerns about digital legacy management.
TikTok is rolling out an AI-powered introduction generator within its Live composer. The tool, which creates a summary of the live host and broadcast focus for viewers, was highlighted by app researcher Radu Oncescu. While it aims to provide context, its accuracy and overall utility remain uncertain, prompting broader questions about the necessity of such AI features.
ByteDance, owner of TikTok, announced a new agreement with the Motion Picture Association (MPA) to strengthen intellectual property protections in its AI video and image generation tools. The deal follows an MPA cease-and-desist letter in February over AI-generated videos featuring realistic depictions of actors like Brad Pitt and Tom Cruise. The memorandum covers models such as Seedance and Seedream offered across TikTok, CapCut, and Dreamina.
TikTok USDS JV, the entity managing TikTok's U.S. operations, will close its Nashville office on October 5, laying off 250 employees. The move aims to streamline operations, though the company has not detailed impacts on moderation or replacement of human labor. Recent reports show over 8.4 million videos were removed in early 2026, with 82% via automated detection.
TikTok has announced a first-of-its-kind global deal with the Walt Disney Company, allowing TikTok users to incorporate approved Disney assets into short-form videos. Disney will also feature opt-in creator content on Disney+ via its Verts feed, alongside a new Creator Ambassador Program. The pilot launches in the US in coming months, with other markets to follow.
TikTok announced the integration of Dreamina Seedance 2.5, its parent company ByteDance's latest AI video generation model, into its Symphony ad toolkit. The update allows advertisers to create longer, higher-quality video clips (up to 30 seconds) and upload up to 50 multimodal references, up from 9 previously. The model promises sharper imagery and better consistency. However, the move comes as platforms like Snapchat, Pinterest, Reddit, and X implement measures to limit AI-generated content due to user backlash. TikTok is rolling out the model to select paid advertisers in select markets.
American Eagle Outfitters has kicked off its back-to-school marketing push, leveraging the recent World Cup victory of its newest ambassador, Lamine Yamal, alongside returning partners Sydney Sweeney and Ella Langley. The campaign spans social, experiential, and brand advertising, with a strong focus on mall culture, campus life, and sports. The brand also plans expanded in-store events and a new influencer-led series, 'Mall Diaries,' to capitalize on Gen Z's return to physical shopping.