Meta 正在测试一项新广告功能，允许广告主在 Instagram 广告评论中设置关键词，并自动发送私信回复。该功能目前仅限部分广告主使用，且仅适用于 Instagram 广告，不涉及 Facebook 广告。
Instagram 近日为 Reels 引入名为 First Draft 的新功能，用户只需选择多个视频片段，系统便会自动剪辑并拼接出初步成片。该功能旨在降低创作门槛，让创作者更快进入创意阶段。
Instagram recently shared practical tips for writing compelling captions, stressing their importance for context, search discovery, and community building. The guidance covers opening lines, storytelling, calls to action, keywords, carousel captions, and text formatting.
AI-generated content is increasingly overwhelming human posts across social apps, prompting platforms like Pinterest, YouTube, TikTok, Reddit, X, Snapchat, LinkedIn, and Instagram to introduce limits, labels, and reporting mechanisms. Despite these efforts, the backlash suggests platforms may have overestimated user enthusiasm for AI, and a complete ban on AI-generated content could be the next step.
With over 3 billion monthly active users, Instagram remains a critical platform for brand marketing. Success requires a strategic approach that blends creativity with data-driven insights. This guide presents five key steps—examining trends, considering influencer partnerships, noting what works, formulating a strategy, and analyzing performance—to help brands build an effective presence on Instagram in 2026.
Instagram has introduced AI-driven translation for Reels in five additional languages, enabling automatic dubbing and captioning. The feature, available to creators with over 1,000 followers, now supports up to 18 languages per Meta, though Instagram's chief cites 14. Creators can review or disable translations before posting.
Instagram chief Adam Mosseri announced that users will soon have to pay for additional access to AI-powered tools, citing the high cost of running these models. The company is developing a subscription model to complement existing free usage caps, aligning with Meta's broader strategy to monetize AI features.
Meta has removed the AI remix option on Instagram after user and talent agency backlash, citing concerns over identity misuse. The feature, which was enabled by default, allowed users to reference public posts via @mentions.
Meta has rolled out a new set of features for its Edits video editing app, headlined by auto-generated bilingual captions supporting 15 languages. The update also includes refreshed seasonal sound effects and upgraded template creation capabilities, including clip locking and expanded overlay support. These additions aim to help creators reach broader audiences and streamline collaborative editing workflows.
Meta has launched new Instagram Stories features exclusively for its AI-powered smart glasses, adding interactive formats like Spin View, multi-cam sync, and enhanced editing tools. These updates aim to boost user engagement and serve as a promotional vehicle for Meta's evolving wearable line.