Snapchat
Snapchat introduced an updated pharma ad format on Tuesday, allowing advertisers to attach multiple call-to-action links for disclaimers and safety notes. This feature aims to improve compliance and user access to critical health information, with support across Snap Ads, Story Ads, Commercials, and Sponsored Snaps later this year.
Snapchat 发布新报告，聚焦年轻受众如何通过幽默建立连接，并探讨喜剧在营销推广中的价值。报告基于对 6 个国家的 6000 多名 13-28 岁用户的调查，尝试解码年轻群体的幽默语言，为品牌提供喜剧创作的结构化指导。然而，报告也承认，真正的幽默创意难以被公式化，品牌仍需依赖对受众的深刻理解和自身的创意能力。
Snapchat 正式推出 Snapchat Ads Model Context Protocol (MCP) 服务器，使广告主能够借助第三方 AI 工具（如 Claude、ChatGPT、Gemini）创建和优化广告活动。该服务器提供官方托管的 Snap Ads API 连接，初期所有连接均为只读，写入功能将在未来版本中开放，管理员可控制各 AI 代理的访问权限。
Snap Inc. reported a modest increase in Q2 2026 daily active users and revenue, with global DAU adding 10 million quarter-over-quarter. However, user growth in the U.S. and EU remained flat, raising concerns about future ad revenue. The company is preparing to launch its AR-enabled Specs glasses, which remain a high-risk venture.
Snapchat 正积极向中小企业推销其广告平台，通过官方博客分享为何其平台适合小企业投放，并突出年轻受众触达作为营销预算考量的关键因素。同时，Snapchat 也坦承其广告创意要求垂直、视觉优先，不适合复杂的企业级定向，并建议服务类或大型品牌考虑其他平台。为吸引新广告主，Snapchat 还提供首充 $50 赠 $75 广告额度的激励。
Snapchat has announced an update to its Spotlight recommendation algorithm that will no longer recommend fully AI-generated videos, in an effort to reduce low-quality 'AI slop' and prioritize authentic human-made content. The platform will continue to allow AI-enhanced videos and maintain transparency indicators for AI usage. This move contrasts with Meta's AI-only short-form video app Vibes, reflecting a broader industry shift as user sentiment toward AI content evolves.
Snapchat has partnered with HubSpot to streamline lead generation advertising, enabling native campaign creation and automatic lead syncing into HubSpot's CRM. The integration also includes a Conversions API for better ROI tracking, as Snapchat continues to refine its performance marketing pitch.
Snapchat 月活用户接近 10 亿，但其隐私导向的生态让品牌营销面临挑战。本文提出四项策略建议，帮助营销人员在 2026 年有效利用该平台：手动研究竞品与趋势、制定适配的品牌人设、创建公共主页作为品牌门面，以及通过数据洞察持续优化。
Several big tech players are promoting AI-powered glasses as the next consumer innovation, yet a surge in negative feedback over privacy and wearability could impede progress. Meta has updated its AI glasses after reports of tampering with recording indicators, while investigations and celebrity criticism add pressure. Snap's AR Specs face design and price concerns, and historical parallels with Google Glass suggest potential industry-wide setbacks.
Snapchat has announced a new collaboration with Dick's Sporting Goods, leveraging LiveRamp's clean room technology to provide advertisers with direct data on how Snapchat campaigns influence in-store sales. The integration is now available to all U.S. advertisers.