TikTok
TikTok 宣布在英国推出名为 TikTok Ad-Free 的无广告订阅服务，月费 3.99 英镑（约合 5.44 美元）。该选项允许 18 岁及以上用户关闭用于广告定向的个人数据追踪，以顺应英国数据管控新规。TikTok 强调此举旨在提供更多用户选择，而非单纯应对法律要求。
TikTok shopping is accelerating as users discover products in-app and validate purchases through peer comments. Donte Murry, TikTok's North America director of beauty, wellness and personal care, told Glossy that 77% of interested shoppers seek additional product information after viewing affiliate content, underscoring the need to blend sponsored and affiliate strategies. He also highlighted user comments as the top driver of first purchases and tutorials as key to repeat sales.
TikTok has rolled out a new international ad platform campaign, 'Watch it. Love it. Want it.', to spotlight its expanding e-commerce features and discovery capabilities. The initiative cites research from Ipsos, EU merchant growth, and category performance data to position TikTok as a unified space for discovery, consideration, and purchase.
TikTok announced a new partnership with Vistar Media that will allow advertisers to extend their TikTok ad campaigns to over a million additional high-traffic placements beyond the app. This expansion of the Out of Phone ad extension option provides more public viewing opportunities and builds on the program's growth since October 2023.
TikTok has unveiled its annual lineup of creators for Asian and Pacific Islander Heritage Month, highlighting ten individuals across various genres. The selected creators will be promoted via @TikTokCreators and the #APITikTok hashtag, with additional activations encouraging support for API-owned small businesses.