Snapchat
Snapchat 发布新报告，基于 Eye Square 的 2026 年研究，覆盖 13 个市场。数据显示 75% 用户认为使用时间“有意义”，且 Snapchat 在关系建立和社交参与方面领先 Facebook。报告还强调，在连接驱动的环境中，广告获得更好的无辅助回忆、好感度和购买冲动，并建议广告主将 Snapchat 作为增量渠道。
Snapchat launched a large-scale AR activation in New York City's Times Square on June 18, partnering with HBO Max to promote 'House of the Dragon' through an interactive IRL booth experience projected onto billboards.
Snapchat 宣布推出一系列基于人工智能的广告工具更新，涵盖广告设置引导、动态产品推荐、创意素材增强及创作者匹配等环节。此举正值该平台在美欧市场用户规模出现下滑之际，旨在通过提升广告效率与 ROI 来强化其商业化能力。
Snap has announced the official launch of its Specs augmented reality glasses, now available for pre-order at $2,195. The standalone AR device integrates all computing power, weighing 132-136 grams, and offers a 51-degree field of view with 16 million colors. With up to 20 hours of total battery life and hundreds of built-in Lenses, Snap aims to establish itself as a key player in wearable computing, competing with Meta's planned AR glasses and Apple's Vision Pro.
Snapchat has revealed its plans for the FIFA World Cup 2026, featuring new Bitmoji outfits, official team Lenses, exclusive creator content, and live events. The platform aims to leverage the tournament's massive engagement potential, citing that 62% of World Cup fans will follow related content in the app.
Starting this week, Snapchat will restrict users under 16 to sharing Spotlight videos and Stories only with mutually accepted friends, removing public audiences and engagement metrics. The move aims to reduce potential harm and align with regulatory trends, though it may impact engagement.
Snapchat 发布与 Dentsu 合作的研究结果，利用 Lumen Research 的眼动追踪数据和 Kantar 的品牌资产框架，评估视频广告的注意力、品牌记忆和销售影响。研究发现，Snapchat 广告在长期销售提升和成本效率上优于其他平台格式，并强调其用户的高参与度。
Snap Inc. has acquired spatial AI developer Illumix, a move that aligns with its push to build next-level AR and AI experiences. Illumix's technology, including real-time 3D mapping and centimeter-accurate localization, will support Snap's evolving AR glasses. The acquisition raises questions about Snap's competitiveness against Meta and Apple in the wearables space.
Snapchat 在美欧市场增长停滞之际，印度用户规模已超 2.5 亿，成为其最大区域市场。平台广告客户数量两年增长 10 倍，全年投放客户数翻三倍，但整体用户收缩与广告承载上限仍是挑战。
Meta 为强化 AI 眼镜的市场渗透，聘请 Snap 前全球内容合作总监 Jim Shepherd，负责拓展与明星、网红等的合作，以提升设备曝光与需求。