Pinterest 在 Performance+ 套件中新增“新客获取”功能，并为 Shopify 商家推出单次点击购物广告，旨在帮助中小企业更高效获客。
Pinterest has launched an Amazon Storefront linking feature that allows eligible creators to feature their Amazon Storefront handle on their Pinterest profiles and automatically tag Amazon products in Pins with affiliate information, eliminating manual link insertion. This update aims to boost affiliate sales and creator engagement, leveraging Pinterest's large shopping audience.
Pinterest has released its 2026 summer fashion trends report, developed in collaboration with Levi's. The report centers on U.K. trends and explores how sports has become a new canvas for personal style, highlighting seven key fashion and beauty trends driven by rising search activity. It also features a dedicated 'Off-Duty Summer Denim' edit for Levi's, marking their first such collaboration in the U.K. Notably, searches for 'denim shorts outfits women' have grown by 430% over the past year.
With 31 weeks until Christmas, Pinterest is encouraging brands to shift toward longer-term, always-on advertising strategies to optimize Q4 performance. The platform highlights that early planning and sustained campaigns can improve ROAS, lower cost per action, and build momentum before peak season.
Pinterest has announced improvements to its ad serving system, integrating real-time context and external conversion history into its recommendation models. The update, detailed on the Pinterest Engineering blog, aims to boost ad relevance by considering both past interactions and current search behavior. Testing shows a 3x to 10x improvement in relevance metrics, with potential benefits for advertisers.
Pinterest's Q1 2026 earnings show continued momentum: 631 million monthly actives (up 12 million quarter-over-quarter), 18% year-over-year revenue growth, and a 24% increase in ad impressions. However, revenue per user dipped sequentially across all regions, and ad pricing fell 5% year-over-year. CEO Bill Ready credited AI investments for ten straight quarters of double-digit user growth.
Pinterest 发布 2026 年婚礼趋势报告，基于用户搜索与互动数据，揭示从约会到婚礼的 14 大新兴趋势，为营销者提供参考。
Pinterest has taken the first step in its expanded connected TV push by integrating tvScientific, enabling advertisers to run CTV campaigns targeting Pinterest's high-intent audiences. The platform reports significant performance gains, including a +27% lift in outcomes per $100 and a +65% increase in purchases, with LG seeing a 73% boost in unique households reached.
New data from Pinterest and Circana reveals that Pin ads for CPG promotions deliver above-benchmark returns, with most campaigns achieving positive incremental ROI and many exceeding 1.5x.
Pinterest 于5月1日启动新广告活动，将其平台定位为“反社交媒体”应用，鼓励用户减少在嘈杂信息流中的时间，转而投入现实生活。活动口号为“在线找到的最好东西是离线理由”，并计划在电视、影院、户外及数字渠道投放。CEO Bill Ready 曾公开支持对青少年实施社交媒体禁令，此举被视为与其他平台形成差异化竞争。