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随着2026年下半年临近，营销人员需重新审视假日促销与社媒布局。Social Media Today推出系列指南，本篇聚焦TikTok，提出五项建议：善用TikTok Trends与Top Ads工具、建立关键主题与格式库、研究创作者生态、制定针对性策略、持续分析数据，以在争议性平台中有效触达年轻受众。
American Eagle Outfitters has kicked off its back-to-school marketing push, leveraging the recent World Cup victory of its newest ambassador, Lamine Yamal, alongside returning partners Sydney Sweeney and Ella Langley. The campaign spans social, experiential, and brand advertising, with a strong focus on mall culture, campus life, and sports. The brand also plans expanded in-store events and a new influencer-led series, 'Mall Diaries,' to capitalize on Gen Z's return to physical shopping.
Meta has invested heavily in AI, but its track record of failed original projects and reliance on acquisitions raises doubts. With AI's practical benefits still unproven, the company faces a risky bet that may not pay off.
On July 20, Forward Air reached a non-binding memorandum of understanding with an unnamed major customer, expected to retain at least half of its business, with the potential to retain an additional 25%. The customer contributed approximately $250 million in revenue in 2025, and the partnership has lasted 20 years.
As part of its restructuring plan, ArcBest will close and consolidate multiple service centers in states including Connecticut, Kentucky, and Illinois, affecting approximately 1% of total dock doors. Additionally, the company plans to reduce about 2% of its non-union workforce, subject to agreements with unions.
A new lawsuit claims Meta's AI-based layoff selection process disproportionately impacted employees who had taken protected leave, including pregnancy, medical, and disability-related absences. The plaintiffs allege violations of the ADA, FMLA, and other laws, and seek a preliminary injunction to halt their separations. Meta denies the claims, stating decisions were made by people, not AI.
U.S. President Trump issued multiple proclamations on July 20, imposing 50% tariffs on various key imports from Canada under Section 338 of the Tariff Act of 1930, effective August 19. The tariffs apply to all relevant goods, regardless of whether they originate under the USMCA framework, but exempt energy, potash, goods covered by Section 232, and fish and critical minerals. Canadian Prime Minister Mark Carney called this action a "direct violation" of USMCA but expressed willingness to strengthen negotiations to resolve the dispute.
Pinterest has issued new guidance for brands on optimizing product catalogs, emphasizing feed maintenance, keyword-rich titles, complete product info, and robust conversion tracking to boost shopping ad performance.
Several big tech players are promoting AI-powered glasses as the next consumer innovation, yet a surge in negative feedback over privacy and wearability could impede progress. Meta has updated its AI glasses after reports of tampering with recording indicators, while investigations and celebrity criticism add pressure. Snap's AR Specs face design and price concerns, and historical parallels with Google Glass suggest potential industry-wide setbacks.
In 2026, the logistics industry faces multiple pressures including trade policy volatility, capacity tightening, cargo theft, and geopolitical conflicts. At an online event hosted by Supply Chain Dive on July 15, experts such as Ranole Beng, Maersk's Head of Transpacific Market, and Donna Lemm, Chief Strategy Officer at IMC Logistics, pointed out that although global trade shows resilience, companies still need to cope with future shocks through diversified sourcing, flexible strategies, enhanced visibility, and strengthened partnerships.