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Meta近期发布新指南，帮助营销人员充分利用其AI驱动的多媒体广告功能。该功能允许广告主上传多达10个图片和视频素材，由系统自动生成多个广告变体，以适配不同版位和受众。Meta表示，提供更多创意选项可提升投放优化机会，并指出其AI广告系统已使平均每条广告收入自2022年以来增长25%。
Meta has announced the return of Facebook Creator Studio, redesigned as an AI-powered companion to help creators build their presence more efficiently. The platform includes features like the AI Creator Assistant, personalized performance notes, and AI-generated comment reply drafts. The move follows the shutdown of the original Creator Studio in January 2023 and aligns with Meta's broader efforts to attract and retain creative talent.
Meta 推出线索广告内嵌预约预订功能，用户提交表单后可直接跳转至广告主的第三方预订流程，减少意向冷却。该功能无需编码，支持 Calendly 和 HighLevel，HubSpot 即将加入，目前仅适用于 Facebook 广告，全球可用预计 10 月。
The American Transportation Research Institute (ATRI) announced on June 17 that it is inviting carriers to provide data to evaluate the potential positive impacts of in-cab cameras on safety and operational metrics. The study will collect new data following a 2022 survey and analyze strategies used by carriers and drivers to manage in-vehicle data. The submission deadline is July 24.
U.S. Representatives Greg Steube and Dave Taylor have introduced the Ghostruck Act, which proposes to require that ELD record modifiers be located in North America to curb overseas personnel from tampering with driver hours-of-service records. The bill has been referred to the House Transportation and Infrastructure Committee for consideration and has received support from multiple trucking industry organizations.
TikTok has announced a partnership with fitness tracking app Strava to launch a €100,000 (about $114,000) pan-European Local Movement Fund. The fund will provide financial support and ad credits to 20 creator-ambassadors who champion local fitness clubs, aiming to translate online fitness trends into real-world community participation. The initiative begins with a free community run in Brussels and includes a research series on digital-to-physical wellbeing.
Snapchat 发布新报告，基于 Eye Square 的 2026 年研究，覆盖 13 个市场。数据显示 75% 用户认为使用时间“有意义”，且 Snapchat 在关系建立和社交参与方面领先 Facebook。报告还强调，在连接驱动的环境中，广告获得更好的无辅助回忆、好感度和购买冲动，并建议广告主将 Snapchat 作为增量渠道。
Meta 近期发布了一系列 AI 驱动的广告功能更新，包括在 Ads Manager 中推出端到端创意解决方案，提供品牌感知的创意生成工具，并优化文本生成与翻译能力。同时，Meta 将 Creator Marketplace 与 Partnership Ads Hub 合并为统一的 Meta Creator Marketing Hub，并纳入 Facebook 创作者。Meta 还引用分析称，其 AI 广告平均每美元投入带来 4.13 美元回报，较 2022 年增长 25%。
A Supreme Court ruling has expanded the legal risks for freight brokers when selecting unsafe carriers, prompting urgent responses from industry groups. SBTC and TIA have each submitted petitions to the FMCSA requesting the establishment of default safety ratings, federal selection standards, and a list of high-risk carriers. C.H. Robinson has already taken the lead in adjusting its carrier admission standards, raising the minimum insurance requirement from $100,000 to $1 million.
Volvo Autonomous Solutions announced the launch of commercial autonomous freight operations with AVI-SPL in Texas, running the Dallas to Houston route to transport high-value electronics. The route uses Aurora Innovation technology, initially with safety drivers on board, and plans to achieve fully driverless operations by 2027.