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Snapchat 发布与 Dentsu 合作的研究结果，利用 Lumen Research 的眼动追踪数据和 Kantar 的品牌资产框架，评估视频广告的注意力、品牌记忆和销售影响。研究发现，Snapchat 广告在长期销售提升和成本效率上优于其他平台格式，并强调其用户的高参与度。
Transport Equipment Network (TEN) announced the appointment of Ali Silki as Chief Operating Officer. Silki served as General Manager at Amazon Freight for nearly a decade, leading technology upgrades and smart trailer projects, and has entrepreneurial experience in IoT and navigation. He will be responsible for the company's operational modernization and service quality improvement.
Hub Group appointed Todd Heeter as interim Chief Financial Officer on May 28, with a monthly compensation of $125,000 for a six-month term. This follows the departure of long-time CFO Kevin Beth due to a $77 million accounting error. Heeter will serve as an independent contractor and is not eligible for benefits.
TikTok 于近日公布其 2026 年 Community Fest 活动规划。该活动自 6 月 11 日起贯穿整个夏季，旨在通过教育课程、应用内竞赛与社区庆祝活动，强化对直播创作者及其粉丝社群的支持。活动首次引入 Creator Academy 全球工作坊，并继续举办 Match Mania 直播对战。此举被视为 TikTok 将中国直播市场经验向全球推广的关键一步。
Snap Inc. has acquired spatial AI developer Illumix, a move that aligns with its push to build next-level AR and AI experiences. Illumix's technology, including real-time 3D mapping and centimeter-accurate localization, will support Snap's evolving AR glasses. The acquisition raises questions about Snap's competitiveness against Meta and Apple in the wearables space.
Snapchat 在美欧市场增长停滞之际，印度用户规模已超 2.5 亿，成为其最大区域市场。平台广告客户数量两年增长 10 倍，全年投放客户数翻三倍，但整体用户收缩与广告承载上限仍是挑战。
TikTok has announced a new microdrama development program in partnership with Sundance Institute. The four-week live online course will focus on scriptwriting for micro-series, aiming to equip creators with tools and industry guidance. The program comes as microdramas generated $1.3 billion in the U.S. in 2025, and follows TikTok's launch of a Minis section and the PineDrama app. Applications are open globally via the Sundance Collab website.
The Port of Long Beach, The Wonderful Co., and Lincoln Transportation Services signed a memorandum of understanding to jointly develop a 'Green Truck Corridor' connecting Long Beach, California, with the Central Valley, spanning approximately 150 miles, aimed at enhancing freight efficiency and reducing emissions.
The short-haul electric truck pilot project, a collaboration between Fuel Transport and Kenvue Canada, achieved a 44.7% reduction in diesel costs after five months of operation in the Greater Toronto Area. Peter Perrella, Vice President of Operations, stated that the evaluation focuses on long-term operational viability rather than short-term cost comparisons. The pilot will continue until December and may expand to the U.S. market in the future.
TikTok has launched a distinct app, TikTok Pro Events, aimed at driving event-based engagement. The app offers daily challenges, star-based rewards redeemable for exclusive benefits, and a charitable component with Feeding America, debuting around the FIFA World Cup 2026. Analysts question whether this separate platform might cannibalize usage from the main TikTok app.